Quadruple play

The margin between being on top of the telecoms game and otherwise can effectively be put in two words these days . QUADRUPLE PLAY.This means a firm involving itself in four forms of media delivery to its customers .These are fixed landlines,mobile telephony,broadband internet and digital television services.And the key is being able to streamline services across these platforms so as to ensure that the consumer who already is king, as competition drives down the prices of these services is catered for, as each content is available at his own covenience